This Cookie Policy describes how the Hokkaido Tourism Organization, located at 1F, Ryokuen Bldg, N3W7-1, Chuo-ku, Sapporo, Hokkaido 060-0003, Japan (“HTO” or “we”, “us”, “our”) uses some kinds of cookies and similar technology (“cookie”) to collect and store information when you visit our website (“Site”). For additional information on our privacy policies with respect to our website, please refer to our relevant privacy notice.

What are Cookies?

When you visit the Site, HTO or an authorized third party may send you a cookie. Cookies are small text files that may be placed on your device, i.e. in your browser directory. When a website is accessed, a cookie that is placed on a device will send information to the party that has placed the cookie. Cookies are extremely common and used on many websites. Each cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value (usually a unique number).

Why are Cookies useful?

Cookies allow a website owner to do useful things; for example, a cookie permits a website owner to find out whether a computer (and probably its user) has visited the site previously. In general, the purpose of cookies is to improve the performance of the website and the user’s experience in using that website. Cookies help to make a website work more efficient, enable extra functionality, and provide website owners with additional information about your visit to a website. Cookies also allow a website owner to track overall site usage and determine areas that users prefer. Cookies help make the user’s visit to a website easier by recognizing the user upon return and providing a customized experience.

First-Party and Third-Party Cookies

The Site may place first-party cookies and allow third parties to place cookies on your device. First-party cookies are cookies that are specific to the website that created them. Their use enables us to operate an efficient service and to track the patterns of behavior of visitors to the website. Third-party cookies, on the other hand, are placed on your device by a third party (i.e., not by HTO). While we may allow third parties access to the website to place these cookies on users’ devices, we do not retain control over the information supplied by the cookies, nor do we retain access to that data. This information is controlled wholly by that third party in accordance with their respective privacy policy.

Session and Persistent Cookies

The Site may place session and persistent cookies on your device. The difference between a session and a persistent cookie is the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser; when you end your browser session, the cookie expires. Persistent cookies, on the other hand, will remain after you close your browser. This allows for quicker and often more convenient access to our website in future browser sessions.

Linking of Cookie data with other data

Information gathered through usage of a cookie is not linked to any direct personal identifiers (e.g., your name or e-mail address), unless you become a user of the Site. Once you submit personal data on the Site (e.g., by entering information on the Site) we may link such personal data with cookies or other data that are associated with your visit(s) to the Site. Before we do so, we will notify you of this fact and seek your consent or grant you a right to object, as required by applicable law.

List of Cookies set by HTO

The Site uses cookies. We use cookies to help website owners understand how visitors interact with websites by collecting and reporting information anonymously. We also share information about your use of the Site with our social media, advertising, and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission.

Your consent applies to the following domains: best.visit-hokkaido.jp/

Name Provider Purpose
Cookie Policy acceptance best.visit-hokkaido.jp Accepting and saving Cookie Policy. Expiring by a session.

List of Third Party Cookies

Name Provider Purpose
Google Analytics Google To help website owners understand how visitors interact with websites by collecting and reporting information anonymously.
Expiry date: 20 years maximum from session

Disabling, Deleting, or Opting Out of Cookies

If you do not want to have cookies placed on your device, many of them offer ways to opt out. You may refuse the use of first party cookies by selecting the appropriate setting.

In addition, most web browsers allow at least some control of most cookies through browser settings. You may refuse the use of cookies by selecting the appropriate settings on your browser to decline cookies. You may also delete existing cookies through your browser. Please visit the following websites to learn more (depending on the browser you use): Firefox, Microsoft Edge, Google Chrome, and Safari.
However, please note that if you disable cookies, you may not be able to use the full functionality of the Site. In particular you may have limited access to some areas or be transitioned to a different experience.
You may also disable JavaScript at any time. Please remember: some features of the Site may not function properly unless cookies and JavaScript are enabled, and some areas of the Site may not function at all.

Google Analytics

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, mobile device, or other hardware device, to help the websites analyze how users use the websites. The information generated by the cookie about your use of the website will be transferred to and stored by Google on servers in the USA. Before the transfer, this information will be anonymized by removing the last octet of your IP address. Google will process this information on our behalf for the purpose of evaluating your use of the websites, compiling reports on website activity and providing other services relating to website activity and internet usage. Google will not link your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. Information collected by us through use of these cookies includes: [number of visitors, referring URLs, and pages visited].

For further information, please see Google’s site:
– Google Analytics’ use of cookies
– Google Analytics Terms of Service
– How Google uses cookies in advertising

Contact us

For further information on our use of cookies and similar technologies, please contact us:

Hokkaido Tourism Organization
1F, Ryokuen Bldg, N3W7-1, Chuo-ku, Sapporo, Hokkaido 060-0003, Japan
> Inquiry
Last updated: March 11, 2021