Shiretoko National Park is the peninsula that stretches out into the Sea of Okhotsk on the east of Hokkaido, and its name originates from the Ainu word Shiretoku meaning "Lands' End". Registered as a world natural heritage site, the oceans and forests of Shiretoko are home to a wide variety of flora and fauna. It is an area full of adventures, where you can experience sea kayaking, trekking around the Shiretoko five lakes, and even walking on the drift ice that covers the entire surface of the sea during winter.

Japan's largest national park and home to Mt. Asahidake, the highest mountain in Hokkaido. Yet these beautiful majestic mountains are also the natural habitat of a wide range of rare alpine plants which flourish during the short summer season, and animals such as the Northern Pika, a living fossil from the glacial age.

Japan's largest wetlands, Kushiro Wetlands National Park is a natural treasure that is home to red-crowned cranes, designated as Special Natural Monuments, and primeval plants such as tussock that are unique to wetland areas. The area is also famous for a wide range of outdoor activities throughout the seasons such as canoeing, horse riding and smelt fishing.

With a backdrop of beautiful rolling hills and the Tokachidake mountain range in the distance, Biei and Furano have stunning views throughout the year. Cycle around quiet country roads with breathtaking views of flower meadows and lavender gardens in the summer and autumn, and experience the thrill of skiing fresh powder snow during the winter. The area is also famous for organic farming, with a wide variety of deliciously fresh and healthy foods available throughout the year.

Hokkaido has a number of UNESCO Global Geoparks such as the Toya Caldera and Usu Volcano Global Geopark or Mt. Apoi Geopark. Geoparks feature trekking and climbing courses that take you through the breathtaking nature created by volcanic activity and bring you close to the unique flora and fauna that live in these environments. The mineral-rich water that springs from such volcanic regions creates the perfect environment for nurturing delicious farm and marine produce.

The mysterious ambience of the Blue Pond changes dramatically with different seasons and weather conditions. The pond shows its deepest blue color in May and June, gradually changing to an incredible emerald green by October. During the harsh winter months from November to February, the frozen pond is lit up at night to create a truly unique sight.

Jewelry ice is an entirely unique natural phenomenon that occurs on Otsu shores in Toyokoro town. It is formed from ice in the Tokachi River which flows into the sea and is then washed up on the shores during the coldest seasons from mid-January to mid-February. Each piece of ice is entirely unique in shape and size, and the glittering jewel-like appearance attracts photographers and tourists alike at sunrise and sunset.

Marimo grow naturally in Lake Akan, which is a beautiful lake formed from a volcanic crater. Marimo are a type of green algae that can be seen in fresh and salt water in the northern hemisphere, and can grow up to 30cm in diameter. Registered as a Special Natural Monument, it is thought that Lake Akan is the only place where Marimo are able to grow to such large sizes.

Hokkaido is the natural habitat for many different species of fish, including Japanese char in eastern Hokkaido and rainbow trout in the upstream areas of Ishikari River. You can try fishing for cherry trout in Kimobetsu River, or smelt fishing on frozen lakes in winter. August to October is the best time for salmon fishing, with beach and port spots filled with keen anglers vying for that one that got away.

Praised by some of the world's top skiers as "the best powder snow in the world", Hokkaido is home to many outstanding ski resorts including Niseko, Rusutsu and Tomamu. Hokkaido is fast becoming the number one destination for skiers, snowboarders, and backcountry enthusiasts from many different countries.

Hokkaido is home to many of the 100 famous mountains in Japan, including Mt. Rishiri, Mt. Shari and the Niseko Volcanic Group, as well as the Daisetsuzan Mountain Range that stretches more than 2000 meters above sea level. Trekking through these mountainous wildernesses during the summer season brings you close to the rare flora and fauna only seen in such harsh environments, and the winter season provides the thrill of snowshoe trekking through frozen wonderlands.

The Hidaka region is Japan’s finest racehorse breeding area. You can enjoy the thrills and excitement of the unique Banei horse racing, where huge draft horses drag heavy iron sleds across a hilled course, or have a unique nature experience horse trekking through the wilderness. Hokkaido is also home to Somes Saddles, Japan’s only manufacturer of harnesses and beautiful leather goods.

Hokkaido is blessed with the perfect environment for growing rice and an abundance of pure, clean water, making it the ideal location for wine and beer production. In addition to the many sake and beer breweries, Hokkaido is home to the award-winning Nikka Distillery, as well as wineries whose wines feature delectable flavors unique to the cold climate and distinct seasons of Hokkaido.

Ainu are the indigenous people of Hokkaido, and have a culture that is very closely linked with nature. Ainu cuisine is as unique as their culture. Salmon has always been considered an essential food for the long, harsh Hokkaido winters, and is used in “Ohau” stew that epitomizes the knowledge and culture of the fascinating Ainu people.

Blessed with a cool climate, Hokkaido boasts one quarter of the cultivated acreage of Japan and produces a wide range of delicious agricultural and livestock products. Hokkaido food is firmly established as a very high quality brand in many Asian countries, with the superb ingredients used in a wide variety of delectable cuisine.

Surrounded on three sides by the Sea of Japan, Pacific Ocean and Sea of Okhotsk, Hokkaido is blessed with a rare abundance of fishery resources. From salmon and crabs to shellfish and kelp, Hokkaido’s seafood is recognized throughout Japan and Asia as some of the best in the world, and a great deal of attention is now focused on restaurants that specialize in Hokkaido seafood.